The only stupid question is the one you don't ask.

 

 Industry Insights

The increasing normalization of cannabis has many considering how they can join the fastest growing CPG industry in North America. Many have been perfecting their products, and thinking about a pitch. The state-by-state nature of the emerging industry can make it hard to know where to go to validate an idea or start gathering information. 

 

Business Strategy

It can be hard to know how to adapt your original business plan to the constantly-changing landscape of cannabis. So much changes in a short time, learn what metrics matter and how you can start to track progress against your goals  

 

Marketing Strategy

One of the underappreciated difficulties for growers, processors and retailers is getting attention and differentiation in the fast-growing cannabis marketplace. "Marketing" is a catch all term that can include activities as diverse as SEO and channel management, to brand definition and design.

 

Debate for your life

Everyone has moments they need to be persuasive. Whether its getting funding, convincing customers to buy, or signing that perfect partner, we all use the skills of rhetoric and reason to get the other person over the line.  

 
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